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February 19th, 2014

Results: 2014 Great American Outdoor Show: New producer proves positive move for Hershey-Harrisburg Region.

HARRISBURG, PA (February 19, 2014) – The Dauphin County Commissioners are slated to discuss the official results of the 2014 Great American Outdoor Show (GAOS) released today by the Hershey Harrisburg Regional Visitors Bureau (HHRVB). Chris O’Hara, show manager for 2014 GAOS will report the official economic impact numbers from the recent nine-day outdoor show that returned to the PA Farm Show Complex & Expo Center (FSC) in Harrisburg from February 1-9, after a hiatus in 2013. The previous show was cancelled following a boycott by vendors over a show policy that was enacted by the previous show producer.

The cancellation in 2013 resulted in 22 local hotels losing thousands of room-nights and the regional economy taking an estimated $80 million hit. In the days that followed, the PA Farm Show Complex leadership worked closely with the Dauphin County Commissioners Office and HHRVB to begin an aggressive search for a replacement in 2014. Within ten weeks of the cancellation, the local coalition had selected the National Rifle Association (NRA) among 17 proposals that were submitted by national show producers bidding for the show that had become an established pillar of the region’s major events calendar over its 65-year history.

“The results are significant,” said HHRVB President, Mary Smith. “The NRA had a vision for the next chapter of this show and they are off to a great start; besting the 2012 outdoor show numbers across nearly all of our core economic impact indicators.”

Great American Outdoor Show 2014 By the Numbers

Attendance: 23% increase in attendance in 2014 vs 2012.

Lodging: 27% increase in occupancy in 2014 vs 2012.

Direct Spending: $35 Million in Direct Spending by Attendees & Vendors.

Economic Impact: $70 Million Economic Impact (Includes Direct & Indirect Spending) Based on industry standard of calculating direct spending and doubling that value to account for secondary spending and overall economic impact.

City Tax Revenue: $200,000 in Tax Revenue projected for the City of Harrisburg. Calculations based on 10% Admission/Amusement tax rate applied to total estimated attendance x $12 ticket price for show in 2014.


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